Content informs. Copy sells.
What’s this guy going on about? Copy vs. Content, aren’t they the same friggen thing?
Incorrect, sir.
Copy is writing that persuades an audience to take a particular action. With short attention spans, consumers require engagement and persuasion through words. Copy is calculated, concise and directs the audience to a clear call to action. Effective copy is paramount to businesses of all sizes that want to make money.
So what do you need to build your brand? You need a copywriter who is savvy, versatile and adept – acting as a clairvoyant between the business and your audience. They need to be relevant and open to feedback. They need to be able to work hand in hand with designers to create exceptional material specific to your brand voice. Most importantly, they need to gain the trust of and establish a relationship with you and your brand. Ding! You got a match.
Services
- Website Copy
- Banner Advertising
- Social Media Advertising
- Search Engine Advertising
- Email Marketing
01
We organize a face-to-face call with a brand representative to discuss voice, tone and project goals. I ask my weird questions, you ask yours, and we come up with a creative plan for the project.
02
Great! We’ve agreed on expectations and deliverables, so let me get together with the designers to brainstorm concepts. Before you know it, we present our top ideas for approval and make any necessary tweaks.
03
Moving forward- concepts are approved, which means we can start our mockups and present first drafts. Edits and changes are encouraged and completed until the client is happy with the result. Done and dusted.
Cam.H.Digital 